The concept behind THE GROOVE ASSOCIATION is not only to promote Georgie B as an artist, but also to promote other talented artists (singers, musicians etc.) and basically give them a chance to be heard, whether it be as a featured artist on one of the Groove Associations releases like Deborah Bell and Everis, or as a singer, producer and re-mix specialist like Weston Foster (Wez). Georgie B believes that only through collaboration and helping each other can we all reach our true potential and achieve our dreams! 

Georgie B released his debut Groove Association album in April 2012 entitled 'LET'S BREAK THE ICE'. This critically acclaimed album hit number 5 in the UK Soul Chart and paved the way for two more albums. '3AM', the second album was a real game changer for Georgie B, Hitting the coveted No1 spot in not just the UK Soul Chart, but the Independent Soul Chart too, generating new fans all over the world! 

Georgie B's third Groove Association album 'Soul Family Affair' was released December 2016 to rave reviews and features 15 new tracks of jazz funk / soul heaven! and it is definitely his best work to date! The album also features UK singing sensation Deborah Bell who has now enjoyed great success with her own debut EP 'Close Your Eyes'. Everis Pellius who has also hit the top of the charts with his solo releases and Weston Foster who as well as the hit single 'Keepin' Love New' will be releasing his own solo album mid 2018.  

'Soul Family Affair' hit the top of the UK soul charts within 4 weeks of it's release and the CD has been selling out world wide, especially in Japan where it topped the soul charts almost immediately! The album has been also getting strong commercial national radio play from Jazz FM, BBC Radio etc. 

To top it all off, Georgie B and The Groove Association have now received awards for 'Best UK Soul Artist/Group' and 'Best UK Soul Album' in the 10th Anniversary Soul Survivor Magazine Awards!  



The main man and creator of The Groove Association! Georgie B has been singing/composing/producing within the music industry for the past 35 years. Starting with the Brit funk band Second Image but also working with many top artists such as Womack & Womack, Jean Carne etc. His 'catchy' song writing ability, infectious upbeat personality and ability to find the humour in everything he does, makes him a joy to work with!


UK singing sensation Deborah Bell has been singing, composing and entertaining fans for the past 20 years. After joining The Groove Association team in 2013 with her amazing lead and backing vocals on the '3AM' AND 'Soul Family Affair' albums she has gone from strength to strength! Culminating with her first solo album release from The Groove Association stable 'Close Your Eyes' hitting the No2 spot in the UK Soul Chart.


Singer/drummer/producer extraordinaire, Weston Foster is without doubt the most intrical and important addition to Georgie B's Groove Association team! After working together for multiple years in the Brit funk band Second Image, No1 album producer Weston brings a wealth of production knowledge, vocal arrangements and musical direction to the table.